RUBI BUSINESS PLAYBOOKS

02.02 Enterprise Value Driver Diagnostic

BVA — Business Value Accelerator™ · Locate the strongest and weakest drivers of durable enterprise value and prioritize corrective action.

How to Use This Tool

For: Owner and executive team. Gather current source records and select one reporting date. Rate each statement from 0 to 4, citing evidence and dates. Leave unanswered questions blank rather than guessing.

  1. Enter the business and reporting details. Rate each item and record its source or limitation.
  2. Select Analyze. Review category scores, the highest gaps, evidence omissions, and any critical overrides.
  3. Assign owners, deadlines, and proof in the action register. Approve a decision and return monthly during installation, then quarterly.
  4. Save in this browser, export JSON for portability, and print or save a PDF for the executive record.

Scores are internal planning indicators. A critical item rated 0 or 1 causes a red status; under 75% question completion is incomplete. Only rated items enter score averages. Local save is limited to this device and browser profile. This tool provides no formal valuation or professional assurance.

1. Assessment Details

2. Rated Evidence

Rating scale: 0 no control or evidence · 1 ad hoc · 2 partial · 3 established · 4 measured and verified. Weights 2 or 3 reflect relative priority. Critical ratings of 0 or 1 trigger escalation.

DriverStatementRatingEvidence or limitation
Earnings
Weight 3 · critical
Normalized operating earnings are positive or on an improving path
Earnings
Weight 2
Earnings trends are explained by documented operating drivers
Revenue
Weight 3 · critical
Repeat revenue is measurable and supported by customer behavior
Revenue
Weight 3 · critical
No single customer represents an unmanaged material exposure
Margin
Weight 2
Pricing discipline and margin by offering are monitored
Cash
Weight 3 · critical
Profit converts to cash without persistent working capital strain
Scalability
Weight 3 · critical
Capacity can grow without a similar increase in owner involvement
Operations
Weight 2
Critical delivery processes are repeatable and measured
Leadership
Weight 3 · critical
A capable management team owns day to day performance
Defensibility
Weight 2
Brand, contracts, relationships, or know how support differentiation
Market
Weight 2
The addressable market and competitive position support growth
Risk
Weight 3
Key person, supplier, technology, and legal risks have mitigations
Capital
Weight 2
Investments are approved against return and liquidity hurdles
Evidence
Weight 3 · critical
Value driver improvements are verified against the baseline

3. Executive Results

Decision signal:

4. Category Analysis and Priority Gaps

DriverRatedRated scoreSignal

Highest rated gaps

    5. Improvement Action Register

    PriorityAction and expected resultOwnerDue dateCompletion evidence

    6. Executive Review and Approval

    Baseline Evidence, Assumption and Diagnostic Review

    Use this diagnostic as an internal planning indicator, not a guarantee of value, financial performance, valuation or operating outcome. Reconcile each material result to a dated source and approved definition. Separate observed, calculated, modeled, benchmark and judgmental inputs. Record confidence, limitations, scenario sensitivity, owner, decision threshold and unresolved evidence gaps.

    Review controlCustomer entry
    Baseline and source[Metric, period, scope, source/version, definition, owner and reconciliation]
    Assumption and uncertainty[Assumption, benchmark, confidence, limitation, sensitivity and missing evidence]
    Scenario and guardrail[Base/downside/upside/no-action, cash, customer, quality, legal and operating limits]
    Finding and action[Finding, root cause, priority, owner, due date, decision and escalation]
    Review and handoff[30/60/90 review, repository, KPI owner, rebaseline trigger and approval]